Fads, Trends & Principles – part of GAAR’s REinvent Speaker Series

Play with Fads. Work with Trends. Live by Principles.

When looking at the world, you can divide much of it into Fads, Trends or Principles. They can be used as lenses through which to look at what's going on around you, whether it's business, the economy or the real estate marketplace. A little mantra for this is that we should Play with Fads, Work with Trends, and Live by Principles. Unfortunately, this is easier said than done. In modern times, we are too often Seduced by Fads, Ignorant of Trends, and in Denial of Principles.

We are in an age of information, which is really an age of communication, which is really an age of attention - meaning that what you pay attention to becomes what you are.

In this illuminating presentation, professional futurist David Zach will show you the strategic and tactical differences between Fads, Trends and Principles, how to better understand and use knowledge of both current and future trends and traditions, and how to protect and direct that most valuable of resources - your attention.

Sponsorship opportunties are available for this event. Click here to download our flyer to learn more.

Please click here to register for this event.

David Zach, Futurist

David Zach is a professionally trained futurist. He earned his master's degree in Studies of the Future from the University of Houston-Clear Lake. David works with associations, corporations and colleges offering insights on the personal and professional impact of strategic trends relating to the future of technology, economics, business, education, demographics and society.

Prior to starting his own company, David worked for Northwestern Mutual and Johnson Controls in the roles of environmental scanning and strategic planning. He has also taught Future Studies in the School of Education at the University of Wisconsin-Milwaukee. He gives talks about 50 times a year over the past 30 years totaling over 1500 keynote presentations and has written two books.

David is on the board of the American Chesterton Society and recently completed a three-year term as a public director on the board of the American Institute of Architects. In December 2012, he received an AIAS Presidential Citation from the American Institute of Architecture Students. Past activities include: Wisconsin Small Business Development Center Advisory Council, AIA-WI Board, Future Milwaukee Advisory Board, Community Advisory Board for NPR station WUWM, board member of Elnnovate.