The National Association of Realtors® this week launched its new digital video series to over 40 million households on Roku, the No. 1 streaming TV platform in the U.S. In contrast with most real estate-themed programs, First-Time Buyer by the National Association of REALTORS® focuses on the relationship between Realtor® and homebuyer to provide viewers with a more genuine portrayal of the home buying process.
“First-Time Buyer provides an up-close look at real-life home buyers, telling stories about the critical role Realtors® play in every transaction from beginning to end,” said NAR President Charlie Oppler, a Realtor® from Franklin Lakes, N.J., and the CEO of Prominent Properties Sotheby’s International Realty. “I’m proud of the creativity and ingenuity our team showed in the creation of this program, and I’m excited about the tremendous benefits it will deliver to our 1.4 million members.”
First-Time Buyer’s eight episodes were filmed across the Atlanta, Nashville and Phoenix metro areas. NAR partnered with Happy Street Entertainment(link is external) on production, which began in February and, after delays on account of COVID-19, was completed in October with safety precautions in place.
The hunt is about so much more than the house. Home buying hiccups lead to tough decisions. Guided by the expertise of a REALTOR®, First-Time Buyer puts the real in real estate. Watch the trailer now.
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