August 29, 2025

Dear SWMLS Subscribers,

Back in March, I shared news about NAR’s update to the Clear Cooperation Policy and the introduction of Multiple Listing Options for Sellers. Since then, your SWMLS Board of Directors and Policy Committee have been working diligently to review, refine, and implement these changes in a way that works best for our market—and for you.

I’m pleased to announce that beginning this fall, SWMLS will officially provide sellers and their listing brokers with four distinct listing options:

• Active – Full exposure with immediate showings.
• Coming Soon – Early online visibility while preparing a home, with showings delayed until active.
• Delayed IDX/Syndication – Listings are active in the MLS and available for showings, but broader online distribution can be delayed at the seller’s direction.
• Office Exclusive – Listings kept private within the brokerage and/or office, with no public marketing.

These options are designed to provide both flexibility and clarity. Every seller’s situation is unique, and our role is to equip brokers with the tools and transparency needed to help clients make informed choices. Whether a seller values maximum exposure, controlled timing, or greater privacy, SWMLS now offers a clear and compliant path forward.

We also recognize that these changes will influence how you communicate with your clients. That’s why we’re committed to providing the resources, education, and disclosures you’ll need to guide those conversations with confidence. Our primary goal remains the same: to balance consumer choice with cooperation and fairness in the marketplace.

Thank you for your professionalism and patience as we continue adapting SWMLS to better serve both you and the public. Please watch for additional training and resources in the coming weeks.

Together, we will navigate these changes successfully.

With best regards,

Cathy Colvin, CRS, CIPS, SRES, AHWD
2025 SWMLS President