Introducing the GAAR 2026–2028 Strategic Plan

Built from Your Feedback, Designed for What’s Next

The Greater Albuquerque Association of REALTORS® is proud to launch its 2026–2028 Strategic Plan, a focused roadmap shaped directly by member input and grounded in real performance data. This is not guesswork or “what sounds good in a meeting.” It is built from what you told us matters most and where we can improve.

In 2025, GAAR completed a comprehensive member survey with 705 responses, earning an overall performance rating of 3.35 (Superior) while also identifying clear opportunities to strengthen leadership visibility, communication clarity, and member value.

This Strategic Plan is the direct response.

What We Heard and How It Shaped the Plan

The data told a clear story:

  • Members value education, advocacy, and support, all scoring at a “Superior” level
  • There is a strong appreciation for staff professionalism and resources
  • At the same time, members want:
    • Clearer direction and visibility into leadership decisions
    • More flexible, accessible education formats
    • Stronger communication on priorities and outcomes
    • Increased value tied directly to day-to-day business needs

This plan turns that feedback into action.

The Strategic Focus Areas

GAAR’s work over the next three years centers on five interconnected priorities:

  1. Membership Value & Engagement
    • Improve communication clarity and consistency
    • Expand flexible ways to engage with GAAR
    • Highlight real return on membership investment
  2. Community & Growth
    • Strengthen partnerships across the region
    • Position REALTORS® as trusted local experts
    • Expand GAAR’s reach and long-term impact
  3. Advocacy Leadership
    • Build a stronger, more structured Government Affairs presence
    • Increase member involvement in advocacy efforts
    • Deliver clear, timely communication on housing policy issues
  4. Professional Development
    • Expand education offerings across formats, including on-demand
    • Increase access to high-value, practical learning
    • Raise the standard for professionalism across the industry
  5. Leadership & Organizational Excellence
    • Improve transparency in decision-making
    • Strengthen leadership pathways and member involvement
    • Enhance operational efficiency and service delivery
Key Goals You’ll See in Action

This plan goes beyond direction and into measurable outcomes:

Organizational Excellence

  • Increase overall member satisfaction from 3.35 to above 3.5 (Exceptional)
  • Improve Board efficiency and evaluate composition for effectiveness
  • Grow Event Center revenue to support long-term financial stability

Professional Development

  • Launch new on-demand CE opportunities with measurable participation
  • Implement course and instructor evaluation systems
  • Expand flexible education formats based on member demand

Community Impact

  • Increase participation and donations in major events year over year
  • Expand volunteer engagement across the region
  • Strengthen the REALTOR® Fund and community partnerships

Advocacy

  • Increase RPAC participation to 37% by 2026
  • Expand member engagement with policymakers
  • Grow and activate the Government Affairs Committee

How Progress Will Be Tracked

A plan is only as good as its follow-through. This is where structure comes in.

GAAR will use project management software to actively manage and track every major initiative. This allows for:

  • Clear ownership of each goal and initiative
  • Defined timelines and measurable milestones
  • Real-time tracking of progress across all focus areas
  • Consistent internal accountability and alignment

No dusty binder. No “we’ll get to it.” This is built to move.

What This Means for You

This Strategic Plan is designed to show up where it counts:

  • More relevant education that fits your schedule and business needs
  • Stronger advocacy with clearer communication and opportunities to engage
  • Better use of your time and investment through streamlined services
  • A more transparent Association where decisions and direction are easier to understand

At its core, this plan is about one thing: making GAAR more valuable to your business every day.

Looking Ahead

The 2026–2028 Strategic Plan is both a roadmap and a commitment. It reflects where GAAR is today, where members want it to go, and how that progress will be measured along the way.