Real Estate Agents Are Under Constant Threat Online

New technologies like artificial intelligence have given cybercriminals new ways to infiltrate personal data. Plug the security holes in your business.

“There is no such thing as privacy.”

That’s a warning from national real estate safety trainer and educator Tracey Hawkins when it comes to how practitioners operate online. All the tools real estate agents and brokers use on a daily basis—even Google—are capturing their personal data and that of their clients, Hawkins says. And new real estate technology enhancements, like artificial intelligence, are helping cybercriminals find new ways to infiltrate private data.

Hawkins joins host Marki Lemons Ryhal to talk about how real estate agents and brokers can plug the security holes in their business while exploring new innovations in the industry. Nashville, Tenn., broker Brian Copeland joins the conversation to talk about where agents need the most cybersecurity training and how that affects a company’s brand.

Meet the Guests

Tracey Hawkins, also known as “Tracey, the Safety Lady,” is a nationally recognized real estate safety expert, speaker, writer, trainer and content creator who has spent more than 28 years training agents, brokers and consumers to protect themselves during the real estate transaction. Hawkins also hosts REALTOR® Magazine’s podcast, “Drive with NAR: The Safety Series.” She’s a contributor to real estate publications such as The Close and RISMedia, and she has been featured on “The Today Show” and CNN, as well as in The Washington Post, The Boston Globe and Essence.

Brian Copeland, CRS, GRI, is the founder and CEO of Doorbell Real Estate in Nashville, Tenn. He has appeared on numerous HGTV and The Learning Channel television shows and served as one of Facebook’s Global Community Leadership Council members. Copeland is not only a sales leader and industry influencer but also gives tirelessly in the REALTOR® leadership arena. In 2019, he served as vice president of association affairs for the National Association of REALTORS®. He was the 2017 president of Tennessee REALTORS®. He earned Nashville’s REALTOR® of the Year in 2011 and Tennessee’s REALTOR® of the Year in 2022.