Unconscious biases (also known as implicit biases) are notions that individuals have about certain groups of people that they aren’t consciously aware of having. We all have them and they’re not always negative or harmful! And the more we make ourselves aware of our own, the better we can be at showing up for our clients.

Tune in when our group of panelists, all industry-related experts, and leaders, share their ideas and experiences with unconscious bias and how it could be impacting your real estate business. Learn how to explore the assumptions that you may be making and are unaware of. Gain tools that could help make you more comfortable with clients of diverse backgrounds. 

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First Wednesday
Unconscious Bias: How is your Bias Impacting Your Business?
Wednesday, May 3rd

This presentation is hosted by GAAR's Advancing Belonging, Community and Diversity Committee whose purpose is to provide guidance and support to diversity initiatives and promote a sense of belonging among members and within the community while working towards identifying barriers and solutions to homeownership.

Your Panelists 

Nhi Herrera
Herrera is a bilingual loan officer at Primary Residential Mortgage Inc. that enjoys giving back to her community. As a proud Vietnamese American, Nhi cherishes her heritage and the privilege of serving the Vietnamese community throughout New Mexico. She has a Bachelor's degree from the University of New Mexico and a Masters's degree from the National University in San Diego. In her spare time, she carves out time for her puppy Tofu, traveling, and of course, karaoke-ing at any hour with her husband and friends.

Nichole Rogers
Rogers is the African American Community and Business Liaison with the City of Albuquerque's Office of Equity and Inclusion. Her experience in both the public and private sectors, plus her background in financial services, customer service, leadership development, and process improvement has given her a passion for capacity building.  Nichole is known to be a positive influence, whose superpowers are removing communication barriers to promote effective resolutions. Her passion is improving the experience for people of African descent in New Mexico.  Her leadership has led the OBCE’s strategy team to receive a national accelerator to help build a Black Homeownership Program aimed at reducing the racial wealth gap and building generational wealth.  She recently traveled to Washington DC to accept Albuquerque’s First Diversity Award from the National League of Cities.

Sharla Parsons
REALTOR® Parsons practices real estate in an effort toward empowering people and strengthening communities. She is a member of the Keller Williams Albuquerque Associate Leadership Council and is the Chairwoman of their Diversity, Equity, and Inclusion committee. She also serves as the first Chair for GAAR's Advancing Belonging Community & Diversity Committee and is Director of Business and Outreach for Sustainable Equitable Economic Democracy NM (SEED). Sharla holds a bachelor's degree from the University of North Texas and has experience as a project manager, a middle school educator, and a yoga instructor.

Adrian Reyes, Moderator
REALTOR® Reyes is a Navy and Army veteran with over 5 years of deployed service with travel to 18 different countries. He believes that diverse worldly experiences are important in developing a mindset for equity and belonging. While at GAAR he was the staff liaison for the Advancing Belonging, Community & Diversity Committee.  Currently, he is the Director of Technology for the Keller Williams Academy Office, a liaison for their DEI Committee and Tech Committees, and active in local policy and social equity efforts.