A Year of Leadership and Forward Momentum: A Message from 2025 SWMLS President Cathy Colvin

Dear SWMLS Subscribers,

As SWMLS continues to navigate an evolving real estate landscape, your trust has empowered us to lead boldly, innovate strategically, and strengthen the future of real estate data for every SWMLS member. We are not simply observing change — we are driving it.

On behalf of SWMLS, I’m pleased to share key initiatives accomplished in 2025.

Strategic Planning

Work on our new Strategic Plan is underway, shaped by member feedback from the October survey. Your insights are guiding our priorities for 2026.

Product Decisions & Technology Rollouts

We successfully launched CRS Data, RealReports, and RentSpree, supported by training to ensure strong adoption. After careful evaluation, Remine and Rental Beast were retired to keep our technology portfolio aligned with member needs. Property Shield will launch soon to help protect listings from fraud, misuse, and unauthorized data access.

Policy & Compliance Enhancements

We strengthened our Rules & Bylaws to support clearer governance and listing accuracy, including: • Anonymous representation options in compliance hearings • A new “Senior Community” field to be aligned with HUD standards • Multiple Listing Options for Sellers required under NAR policy

Committee Highlights

The Policy and Tech Committees advanced RESO field alignment, evaluated new technologies, and refined listing categories. We also created a Market Statistics Task Force to expand data insights and improve reporting tools.

Board Oversight

SWMLS completed its 2026 Board elections, including filling the Lender Director seat.

Industry Engagement

Our Directors attended the CMLS Open House Conference and brought back valuable insights to guide our work. SWMLS also contributed $5,000 to Champions of MLS, reinforcing our commitment to national MLS advocacy.

These achievements reflect our commitment to innovation, compliance, and exceptional service. They position SWMLS for continued success and ensure we remain responsive to our membership and the broader industry.

Many Thanks

I extend my sincere appreciation to our SWMLS Director, Jeannette Davidson, and to our dedicated staff — Jane Fertig, Laura Harris, Sarah Bernson, Emy Saavedra, Josiah Pratt, and Jessica Tafoya — for their outstanding work. My gratitude also goes to our Directors and committee members for their invaluable contributions.

As I conclude my term, I wish our 2026 President, Teri Hatcher, every success. SWMLS is in excellent hands. It has been an honor to serve as your 2025 President. Wishing you all a safe and joyful holiday season.

With heartfelt gratitude,

Cathy Colvin
CRS, CIPS, SRES, AHWD, SFR
2025 SWMLS President