What Will Motivate People to Move in the Future?

Meet the HENRYs: High Earners, Not Rich Yet.

What will motivate tomorrow's homebuyers to make their next move? In this installment of NAR's Ask the Economist, NAR Deputy Chief Economist Jessica Lautz explores an interesting demographic known as HENRYs, an acronym for "High Earners, Not Rich Yet."

These individuals earn strong incomes but haven't necessarily accumulated significant wealth. For real estate professionals, understanding this group offers a valuable perspective on future housing demand, purchasing decisions, and what might motivate someone to relocate.

Whether it's career opportunities, lifestyle changes, or the desire to build wealth through homeownership, understanding what drives potential buyers can help brokers better anticipate their clients' evolving needs.