On September 5, 2025, the President signed the Homebuyers Privacy Protection Act into law. This new legislation protects consumers by curbing the sale of their personal information through mortgage “trigger leads,” a practice that has long frustrated both buyers and real estate professionals.

Thanks to bipartisan support, this change is a win for Buyers and the Brokers who work hard to earn their trust.

What Are Trigger Leads and Why Were They a Problem?

When a Buyer applies for a mortgage, their credit inquiry can prompt credit bureaus to sell their information to other lenders. These “trigger leads” often result in a flood of unsolicited calls and offers, many of which confuse or overwhelm buyers who think their information was kept private.

This has been especially frustrating for Brokers. One moment, your client is confident and moving forward. Next, they are getting calls from competing lenders, sowing doubt and distrust.

What the Homebuyers Privacy Protection Act Changes

This new law places important restrictions on how and when borrower data can be shared. It does not stop consumers from shopping for loans. It ensures, however, that their information cannot be sold without their awareness or consent.

Key legislative milestones:

• June 10: Passed House Financial Services Committee, 46-0
• June 23: Passed House by voice vote
• August 2: Passed Senate by unanimous consent
• September 5: Signed into law

The result is stronger privacy protections for buyers and a more respectful, transparent process for everyone involved.

What This Means for Brokers

The end of unrestricted trigger leads means your clients are less likely to be blindsided by unsolicited contact. But that does not mean the competition goes away. Buyers will still compare loan options and seek advice. The difference is that now they will have more control over how that happens.

Here’s what Brokers can do to stand out:

• Build trust early.
  Talk openly with clients about how financing works and what to expect.
• Provide value beyond the transaction.
  Serve as a resource who can guide them through the process with clarity and confidence.
• Highlight your role as an advocate.
  Show how you protect their privacy and act in their best interest.

A Win for Privacy and Professionalism

With this law, Buyers can move forward with greater peace of mind. For Brokers, it is a chance to deepen relationships, provide education, and reinforce your role as a trusted professional.

Let your clients know their information is safer, and remind them why working with an experienced Broker matters more than ever.