The WAV Group Customer Experience Index has set industry benchmarks for MLSs in 7 key performance indicators.

Southwest MLS has earned recognition as a BEST MLS for 2026 by WAV Group, demonstrating excellence in service delivery and adherence to industry benchmarks for MLS performance. WAV Group's Customer Experience Index (CXI) serves as the leading standard for measuring MLS success, enabling organizations to benchmark against their peers and gain actionable insights to enhance member satisfaction.

The WAV Group Customer Experience Index evaluates MLS organizations using seven standardized Key Performance Indicators (KPIs): Overall Satisfaction, Customer Service, Training, Technology, Data Quality, Responsiveness, and Business Generation.

Teri Hatcher, 2026 SWMLS President, shared, “Receiving this recognition is both an honor and a responsibility. I’m proud that Southwest MLS has been recognized as a BEST MLS by the WAV Group Customer Experience Index. This recognition reflects the strength of our MLS community and the trust our participants and subscribers place in us every day. Your feedback inspires us to keep innovating and improving. Thank you for trusting us to be your MLS partner.”

Thanks to its outstanding performance in the 2025 Customer Experience Index, Southwest MLS was named a BEST MLS in all seven categories:

• BEST MLS Overall
• BEST MLS Customer Service
• BEST MLS Training
• BEST MLS Technology
• BEST MLS Data Quality
• BEST MLS Responsiveness
• BEST MLS Business Generation

“A huge thank you to our participants and subscribers. Southwest MLS has earned the BEST MLS Badges from the WAV Group Customer Experience Index, and this recognition truly belongs to the professionals who rely on and support our platform every day," said MLS Director Jeannette Davidson. " We are honored to be recognized for our focus on data quality, technology, and training, and we remain committed to raising the bar for the real estate industry.”

"The WAV Group Customer Experience Index has become the industry benchmark for MLS performance, giving organizations a clear framework to evaluate their service and technology effectiveness," said Marilyn Wilson, CEO of WAV Group. "By leveraging consistent KPIs across markets, the CXI empowers MLSs to make data-driven decisions that enhance their value to members. This program goes beyond simple rankings. It's about creating a roadmap for continuous improvement and long-term success in an evolving real estate landscape."

BEST MLS Methodology

The BEST MLS badges are awarded based on local subscriber satisfaction ratings collected from CXI participants. Agents and brokers rate their MLS on a scale of 1 to 10 for each KPI. Average scores in each market are then aggregated to determine the program's national benchmarks. MLSs with an average KPI score at or above the national average earn the BEST MLS badge for that category.

Learn more about the BEST MLS badges and the Customer Experience Index at wavgroup.com/best-mls.

About Southwest MLS

Southwest Multiple Listing Service (SWMLS) serves as the central hub for property data and cooperation among real estate brokers across the Greater Albuquerque region and surrounding New Mexico markets. Through the Flexmls platform and a suite of professional resources, SWMLS provides the technology, tools, and accurate listing information brokers rely on to market properties, analyze trends, and guide clients through successful transactions.

SWMLS supports thousands of subscribers with advanced search capabilities, market statistics, training opportunities, and compliance oversight that help maintain high standards for listing accuracy and data integrity. By fostering transparency and collaboration within the marketplace, Southwest MLS helps ensure brokers have the reliable information and tools needed to serve their clients and strengthen New Mexico’s real estate industry.

About WAV Group

WAV Group provides innovative guidance to help clients evolve, expand, and thrive. Specializing in the real estate industry, WAV Group serves as a trusted advisor to leading brokerages, MLSs, and PropTech and FinTech firms. Its expertise spans strategic planning, technology, research, public relations, recruiting, venture capital, and mergers & acquisitions. Learn more at WAVGroup.com.