Why GAAR Makes a Difference for REALTORS®

The Value of your Membership

Being a REALTOR® is much more than a title — it’s a profession built on tools, trust, and community. At GAAR, membership is designed to deliver real, tangible benefits that strengthen your business, protect your reputation, and grow your reach. Here’s how:

1. Essential Tools & Infrastructure

Every day, your success depends on access: to accurate MLS data, compliant forms, lockbox systems, and trusted listing platforms. Through GAAR, members tap into:

  • The FlexMLS platform, IDX feeds and listing tools 
  • NMAR forms 
  • No-cost access to Supra lockboxes and lockbox support 
  • Member-specific customer support via GAAR and SWMLS teams 
These aren’t “extras” — they’re the foundational systems that let you operate with confidence and efficiency.

2. Professional Growth & Visibility

Membership isn’t just about what you use — it’s about who you become. GAAR offers:

  • 1:1 training, brokerage visits, tech tune-ups, leadership development programs 
  • Recognition via awards, production acknowledgments, and visibility through local marketing and REALTOR® directories 
  • Networking events (Affiliate 5:05, First Wednesdays, etc.), giving you relationship capital you can’t buy 
Staying current, recognized, and connected boosts your credibility with clients and peers alike.

3. Advocacy, Ethics & Reputation Protection

As a GAAR member, you’re not simply participating — you're protected and empowered. Membership gives you:

  • Access to professional standards, mediation, and reputation protection via the REALTOR® Code of Ethics 
  • Legal resources and updates through NMAR’s legal counsel 
  • A seat at the table of advocacy — at local, state, and national levels — through RPAC, legislative engagement, and policy initiatives 
In uncertain regulatory or market climates, that collective voice and safeguard matters.

4. Savings & Value Adds

You’ll see your membership pay off through discounts and perks:

  • Association-powered vendor discounts and benefit partners 
  • Free or low-cost marketing tools 
  • Access to resources like the NAR library, Info-graphics, and continuing education at lower cost or free
Those “small” savings add up — they help your bottom line or let you reinvest in client service.

In Short — More Than Membership, It’s Leverage

As a member, you're not just joining an organization — you're gaining leverage across every facet of your business: operations, reputation, training, advocacy, and savings. The more you dig into your benefits, the more they’ll multiply.

One suggestion: pick one benefit you haven’t used lately (maybe product training or a networking event), try it this month, and see how it enhances your business. Then tell a colleague — membership grows stronger when we all engage.

Learn more by visiting the GAAR Member Value HUB