The REALTOR® marks are more than a logo or a line on a business card. They represent professionalism, accountability, and a shared commitment to higher standards. When used correctly, they reinforce public trust. When used incorrectly, even unintentionally, they dilute the brand we all rely on.
To support associations and members in getting it right, NAR has launched a trademark education video series and a companion toolkit designed for practical, year-round use.
What the Video Series Covers
Each short, easy-to-share video delivers clear guidance on:
- NAR’s core trademark rules, including formatting, avoiding descriptive wording, and using the REALTOR® marks in proper context
- Members’ license to use the marks with directions on how to combine REALTOR® with personal or firm names
- Correct logo formatting to ensure consistent, professional design use
- The association’s role in modeling and reinforcing proper usage to protect the brand
Think of it as a quick tune-up for one of the most recognizable marks in real estate.
What’s Inside the Toolkit
Alongside the videos, the toolkit includes ready-made resources to help associations educate members without reinventing the wheel:
- Ready to use social media graphics
- Customizable social assets for ongoing campaigns
- Banner ads for websites and newsletters
In other words, it provides you with everything you need to maintain trademark awareness that is visible, consistent, and easy to understand.
Explore the Trademark Education Series and Toolkit here:
Why It Matters
Correct use of the REALTOR® marks preserves their meaning, strengthens public trust, and safeguards one of NAR’s most valuable assets. The marks distinguish members from licensees and signal a commitment to the REALTOR® Code of Ethics. That distinction is powerful. It deserves careful stewardship.
Whether you are updating your own materials or supporting member education, this series and toolkit make it simple to lead by example.
Because protecting the brand protects all of us.
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