Pop quiz:
It's close to midnight and your phone dings with a text from your client. "Hey, I just found these 3 houses I'd like to see. Can you look into them for me?"

Do you:

A.  Respond right away, telling them you'll look into it, or

B.  Wait until morning to reply

If you answered B, congratulations — you have healthy boundaries. If you answered A, well, I've got some bad news for you. You're devaluing your own professionalism and, worse, your client knows it.

While it seems like offering 24/7 availability equals excellent client service, that's a misconception, says Realtor and real estate coach Brandon Mulrenin in the video below. Being constantly available conditions clients to disrespect your time and devalue your role as a trusted advisor, leading them to think of you as a replaceable commodity.

If round-the-clock availability is something you struggle with, watch Brandon's video for a pep talk — you'll learn exactly why this habit is eroding clients' respect for you. Then scroll down, because we've got some boundary-setting tips that can help.

How to set boundaries without losing business

It's okay to have office hours as a real estate agent. In fact, it's healthy! Here are some tips to help you set boundaries and expectations with clients:

Set your working hours upfront

Let clients know your availability at the beginning of the relationship. Example: "I'm available for calls, texts, and emails from 9am to 6pm, Monday through Saturday."

Define how you prefer to communicate

Clarify which method is best for what. For instance:

• Texts for quick updates or scheduling
• Emails for detailed questions or paperwork
• Calls for discussions that need back-and-forth

Silence notifications after hours

Use "Do Not Disturb" or schedule email auto-replies outside business hours so you're not tempted to respond. Set the expectation that you'll follow up during your next work block.

Include boundaries in your onboarding process

In your welcome email or buyer/seller guide, outline your communication policy so expectations are clear and documented.

Have polite scripts ready for boundary-pushing clients

Example: "Thanks for your message! I saw it come in last night and wanted to get back to you first thing this morning during my regular hours."

Reinforce boundaries consistently

Every time you honor your stated hours or communication style, you train your clients to respect them too. Don't make exceptions unless it's truly urgent.

Know when to hold 'em, know when to fold 'em

Not to get all Kenny Rogers about it, but you should know when to walk away. If a client consistently disrespects your time or pushes your limits, it may be a sign they're not the right fit. Protect your energy and focus on clients who value your professionalism.

Source: "Let's Talk Boundaries: Why You Shouldn't Be Available 24/7 for Your Clients"