The National Association of REALTORS® has launched its 2025 national advertising campaign, “Right By You,” designed to reinforce the value REALTORS® bring to the table.

The campaign speaks directly to today's first-time buyers navigating a DIY culture, reminding them that working with a REALTOR® isn’t a cost to avoid — it’s a smart investment. Through emotionally engaging ads like “Don’t DIY” and “Dream Home,” NAR emphasizes that no app or tech platform can replace the trust, ethics, and expertise of a REALTOR®.

With real estate brands shifting more transactions online, now is the time to re-establish the worth of REALTORS®. This campaign highlights your local expertise, ethical standards, and human connection — all the things that technology can’t replace.