Negotiate Like Your Transactions Depend On It – Because They Do!

NAR's Center for REALTOR® Development is offering this live interactive webinar on Monday, July 28th, with Lynn Madison.

Learn Steps to Negotiate Like a Pro in Just Two Hours.

Negotiate Like Your Transactions Depend On It – Because They Do!
NAR Center for REALTOR® Development Webinar
Monday, July 28th | 9:00 am - 11:00 am
$49


This fast-paced, live webinar delivers the top strategies real estate professionals need to move from passive order taker to proactive negotiator. In just two hours, you will learn how to handle objections, communicate with clarity, and guide your clients through pricing, terms, and compensation conversations.

Whether you are new to real estate or looking to sharpen your skills, this course offers actionable techniques to protect your client’s interests and deliver value at every stage of the transaction.

What You Will Learn
  • Understanding the order taker mindset. Identify passive habits that limit your effectiveness.
  • Adopting a negotiator’s approach. Build a proactive, client-first strategy for every transaction.
  • Handling objections with confidence. Learn how to keep transactions on track when challenges arise.
  • Navigating compensation conversations. Gain talking points and scripts for buyer and seller scenarios.
  • Communicating for better outcomes. Practice clear, persuasive language that fosters trust and clarity.
Why This Course Matters
  • Helps you stand out in competitive transactions
  • Equips you with practical negotiation tools you can use immediately
  • Improves client satisfaction and referral potential
  • Delivers high-impact insights in a short time commitment
Lynn Madison ABR®, AHWD, CRB, GRI, PSA, RENE, SFR®, SRS®, SRES®, C2EX

Lynn is a nationally recognized real estate educator and speaker, having taught in over 30 states and at NAR conventions. She’s an instructor for ABR®, BPOR, GRI, SFR®, SRES®. Formerly VP of Career Development for two major brokerages in Chicago, she also managed two offices and was named Salesperson of the Year. Lynn has served on numerous NAR committees and is in both the RPAC and REBAC Halls of Fame. She’s a past National and Illinois Educator of the Year, and 2011 Illinois REALTOR® of the Year.