Begins at sundown on the eve of September 22nd and ends after nightfall on the eve of September 24th. Rosh Hashanah is the Jewish New Year and is a time of introspection, abstinence, prayer, and penitence. It includes the practice of one reading the story of Abraham and the blowing of the Shofar or ram’s horn. It is customary to eat apples and honey to express the hope for a sweet new year and to have evening feasts, which often include a lovely brisket!

This year marks the Jewish New Year 5786!

Why REALTORS® Should Keep Rosh Hashanah in Mind

Real estate is all about timing. From contract deadlines to inspection schedules, even the calendar itself can influence how smoothly a transaction goes. That is why it is important for REALTORS® to be mindful of significant cultural and religious observances like Rosh Hashanah, the Jewish New Year.

Respect for Clients and Community

Rosh Hashanah is one of the most important holidays in the Jewish calendar. Many Jewish families spend the holiday in synagogue or with loved ones, often refraining from work or business activities. Scheduling a showing, listing launch, or open house during this period could unintentionally exclude or inconvenience clients, colleagues, or prospects observing the holiday.

Professional Advantage

By being aware of Rosh Hashanah and other major holidays, REALTORS® show cultural sensitivity and respect. This builds trust and can strengthen relationships with both clients and cooperating brokers. It also helps avoid delays or last-minute cancellations when key participants are unavailable.

Practical Considerations

Rosh Hashanah typically falls in September or October, right in the heart of the busy fall real estate season. If you are planning marketing campaigns, open houses, or listing activations, check the calendar first. A little foresight ensures your timing aligns with your clients’ availability and avoids unnecessary roadblocks.

The Takeaway

Great REALTORS® do not just know the market. They know their community. By considering Rosh Hashanah in your scheduling, you not only honor an important tradition but also keep transactions running smoothly for everyone involved.

Advancing, Belonging, Community & Diversity Committee
presents this cultural heritage celebration blog