National Association of Realtors® unveils “That’s Who We R®,” a campaign to distinguish Realtors® from other real estate agents. Content seeks to educate consumers on the value of a Realtor®, who abides by a Code of Ethics, practices advocacy and is backed by the nation’s largest trade association.
Helping consumers understand why working with a REALTOR® is the best choice for this life-changing transaction goes way back to 1913.
That’s when National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of 1.3M REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a REALTOR® delivers the peace of mind that comes from working with a real person. A real advocate. A real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.
It’s the Code of Ethics that helped to inspire our new campaign, “That’s Who We R®”. The campaign will demonstrate the value of a REALTOR®, distinguish REALTORS® from the rest, and deliver a sense of pride in being a REALTOR®.
Source: "That's Who We R®"