REBAC: Pricing Strategies: Mastering the CMA (PSA Certification)

5 CE (Training)

GAAR is proud to offer the Pricing Strategy Advisor (PSA) Certification course on August 28th. Save $25 with Early Bird pricing until July 31, 2019.

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

This Course will Cover:

  • The purpose and benefits of CMAs, and how to guide clients through them
  • Terminology of pricing and valuation
  • Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices

Pricing Strategies: Mastering the CMA
Date:  Wednesday, August 28th
Time:  8:00 am - 5:00 pm
Location:  GAAR REALTOR® Building
Instructor:  John LeTourneau
Cost:  $125* GAAR REALTOR® Member/$150* Non-GAAR REALTOR® Member

*Early Bird Pricing good through July 31st, add $25 beginning August 1st.

PSA Requirements

1. Education

  • Complete the one-day class, Pricing Strategies: Mastering the CMA
  • Complete two, one-hour webinars:
    • Making Adjustments 
    • Counseling Clients Using Market Stats 

2. Professional Affiliation

  • Member in good standing of the National Association of REALTORS®

3. How to Apply

  • Submit an online application 
  • One-time application fee of $179
  • For more information about the certification, visit the PSA website 

John LeTourneau
Instructor LeTourneau has a tireless passion to raise the bar in the real estate industry, one agent, one class, one brokerage, and one association at a time.  Licensed since 2005, John engages his audiences with humor, wit, and real-world market knowledge. He teaches a wide variety of designation coursework along with a catalog of 25 custom courses. If you are looking for an instructor to entertain as well as inform, John will keep you entertained while they learn.  

For more information about John, please visit his website at


Wednesday, August 28, 2019
8:00am - 5:00pm


GAAR REALTOR® Building (Map it)


$125 GAAR REALTOR® Member Price
$150 Non-GAAR REALTOR® Member Price


John LeTourneau