7 Overlooked REALTOR® Benefits Hiding in Plain Sight

Each year, your membership unlocks a wide range of tools that support your business, sharpen your skills and build your professionalism. Plenty of these resources are well known, but several sit quietly in the background waiting to make your life easier. Here are seven benefits that often get missed and why they deserve a spot in your daily workflow.

  1. SWMLS Tech Tune-Ups
    Tech tools only help if you know how to use them. Tech Tune-Ups give you direct access to SWMLS staff who walk you through features, answer questions and offer practical tips. These sessions are a quick way to strengthen your systems and cut down on trial and error.

     
  2. Statewide Advocacy You Benefit From Every Day
    While you are serving clients, NMAR is monitoring legislation that affects your business. Their advocacy team tracks proposals, clarifies potential impacts and protects your ability to work in a predictable environment. It is steady, behind-the-scenes work that keeps the real estate market moving.

     
  3.  .realtor Domains and a Free Website
    A polished online presence no longer takes extra time or money. Your membership includes access to a .realtor domain and a simple website builder. You can launch your site in minutes and keep your branding consistent across all your marketing.

     
  4. NAR Research: Metro Area Statistics
    NAR’s Market Statistics Dashboard goes far beyond basic numbers. You get clear, reliable data organized across categories that matter in real conversations with clients. Explore topics like Housing Affordability, Homeownership Demographics, Financing, Economic Conditions, Homebuyers, overall Housing Statistics, and more. These dashboards turn complex market shifts into quick, visual insights you can use in your listing presentations or buyer consultations.

     
  5. GE, Dell, FedEx + Discounts Through the REALTOR® Benefits Program
    Keeping your business running smoothly often requires tech, appliances, printed materials, and insurance. The REALTOR Benefits Program combines exclusive savings with reliable partners like GE, Dell, and FedEx. It is a simple way to cut costs without hunting for deals.

     
  6. Affiliate Directory of Trusted and Vetted Partners
    Strong transactions rely on strong partnerships. The Affiliate Directory connects you with trusted and vetted service providers, including lenders, inspectors, and title professionals. It is an easy way to build your go-to team and support local partners who understand the industry.

     
  7. NAR Library Access
    Thousands of digital books, hard-to-find publications and real estate resources are at your fingertips. This vast archive supports your research, gives you reliable answers and strengthens the information you share with clients.
Bring These Benefits Into Your Routine

Your membership is designed to support every part of your business, from technology and research to advocacy and financial guidance. Each benefit above is ready to use and can help you work smarter and serve clients with confidence. If you have not explored these tools lately, now is a perfect time to dive back in and take full advantage of what your membership provides.


View the 68 benefits of GAAR membership on the Member Value Hub.