Get a sneak peek at what's coming to RealReports and join an exclusive SWMLS webinar on November 17 to explore the expanded platform.

RealReports is expanding its platform with new tools designed to help SWMLS subscribers move beyond property research and turn valuable insights into action. With additional capabilities for client engagement, prospecting, pricing, and AI-powered property intelligence, RealReports is bringing more resources together in one streamlined experience.

The expanded RealReports platform will officially launch on Thursday, December 3, 2026.

Before the December 3 launch, RealReports will walk SWMLS subscribers through the expanded platform, introduce its new capabilities, and demonstrate how the tools can be incorporated into everyday real estate workflows. Whether you're already using RealReports or just getting started, this session is an opportunity to preview what's coming and prepare to make the most of the new features.

SWMLS | RealReports - Membership Updates!
Tuesday, November 17th | 10:00 -10:30 am
Free Webinar

What's Coming to RealReports?

The expanded platform will introduce several tools designed to support brokers throughout the real estate process, from researching properties to building lasting client relationships.

RealReports: Access comprehensive property intelligence, research property details, navigate reports, and uncover insights to support informed client conversations.

• Pulse: Stay connected with clients after closing through tools focused on post-transaction engagement and long-term relationship growth.
• Prospector: Discover, refine, and act on new business opportunities with tools designed to support prospecting efforts.
• RealCMA: Explore pricing, property positioning, and comparative market analysis workflows for eligible users.
• Map: Use the RealReports interactive map to explore property information and geographic insights.
• Aiden: Put AI-powered property intelligence to work. Aiden helps brokers research properties, ask questions, analyze information, and quickly find relevant insights within the platform.

Together, these tools are designed to help brokers work more efficiently, strengthen client relationships, and identify new opportunities.